It's not magic. It's software.
Reimagine and rebrand the web presence for Samsung's most profitable, Semiconductor. They build the means for us to build the impossible!
I helped to lead the UX efforts for Samsung's rebrand and redesign of its semiconductor site. Turning a B2B to feel more like a B2C experience and develop a design system that would be adaptable, expandable, and flexible as the need grows and evolves.
